Red Roof® “Room in Your Heart” Campaign Supports Canine Companions® in February


Guests who book a stay at any Red Roof property in February receive a discount and a portion of the revenue from their stay benefits canine companions.

Columbus, Ohio, January 31, 2022 /PRNewswire/ — Red Roof®, the leader in budget accommodation, continues its successful giving campaign this year with its new “Room in Your Heart” (RIYH) goals program, benefiting Canine Companions®. Canine Companions transforms the lives of people with disabilities by providing expertly trained service dogs to help them with practical tasks, and unconditional love and acceptance, all completely free of charge. This powerful relationship leads to increased independence, self-esteem and inclusion for a person with a disability.

Red Roof® continues its successful giving campaign this year with its new “Room in Your Heart” goal program benefiting Canine Companions®, which is transforming the lives of people with disabilities by providing expert-trained assistance dogs that help with practical tasks, as well as provide unconditional, free love and acceptance.

“Red Roof has a deep commitment to causes near and dear to help those in need. This sentiment is exemplified by our Room in Your Heart purpose program, which through promotional initiatives and donations supports various groups and individuals and the issues they serve.” says Marina MacDonald, Chief Marketing Officer, Red Roof. “Our partnership with Canine Companions will help provide canine support and love to those in need.”

Throughout the month of February, valued Red Roof customers who book a stay at a Red Roof Inn®, Red Roof PLUS+®, HomeTowne Studios by Red Roof® or The Red Collection® property will benefit and help help other people in need. Guests will save 15% on their stay at any of these Red Roof properties, and 5% on their stay revenue booked and completed by February 28 will support canine companions. Customers can book directly using VP code 628903 at, by calling 800.RED.ROOF or at a participating location. Promotion starts on February 1st and ends February 28, 2022.

“We are very grateful for Red Roof’s continued support of their Room in Your Heart program,” said Jeanine Konopelski, Vice President Marketing and Representation, Canine Companions. “The bond between humans and animals can be transformative and we can’t thank future travelers enough for their compassion and commitment to our mission as they plan their trip in February.”

Previous Room in Your Heart philanthropic campaigns have impacted organizations including the American Cancer Society®, St. Jude Children’s Research Hospital®, Thurgood Marshall College Fund, USO®, and more. In 2021, Red Roof partnered with United Way to promote and support 211, a free and confidential hotline and website that connects people of all ages and communities to health and social services. essentials they need, 24 hours a day, seven days a week.

About the Red Roof®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistent, high-quality experience at an affordable price. With locations coast-to-coast, Red Roof has more than 670 properties and nearly 60,000 rooms in the United States and has expanded internationally to Brazil and Japan. Whether business or leisure, short stay or long stay, in the heart of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a great price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional charge*. Ranging from economy to midscale, the Red Roof brand portfolio includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to rest easy. Spend Less.® with upgraded amenities at a great price; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof provides franchisees with authentic relationships. Real Results.® – a unique owner-operator experience that establishes common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediRewards®, or to make reservations, visit, call 800.RED.ROOF, or download the free Red Roof app available for iOS and Android.

*One well-behaved pet (i.e. cat or dog) is welcome per room. The pet accommodation policy may vary at certain HomeTowne Studios by Red Roof and The Red Collection stores. To verify a hotel’s pet policy, please view the hotel’s information online at or by contacting the hotel directly.

About Canine Companions®

Canine Companions is the largest non-profit provider of trained service dogs with six regional training centers across the country. Founded in 1975, Canine Companions provides expertly trained assistance dogs to children, adults and veterans with disabilities and is recognized worldwide for the excellence of its dogs, as well as the quality and longevity of the matches it provides. ‘she establishes between dogs and humans. There is no charge for the dog, its training and ongoing aftercare services. For more information, visit or call 1-800-572-BARK.



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