New Three Dog Bakery lifts the weft on canine cakes and cookies – InForum
WEST FARGO – The new Three Dog Bakery is a “yes you can!” Kind of place.
Yes, your dog can have this cookie dipped in chocolate, because chocolate is actually carob.
Yes, your furbuddies can come to the store. Otherwise, how will they try all the sample treats if they are kept in the car?
And yes, their layer cakes and frosted cookies look good enough for owners to eat. “We frost like a real cake, we use icing tips, we roll in coconut, it’s like you do it at home,” says Kelsey Ysteboe, one of the shop’s three owners and the official baker. “It’s very similar to what an ordinary baker does.”
But these luscious-looking treats are formulated with canine constitutions in mind, says fellow co-owner Megan Pechin Bergseth. Carob replaces chocolate in brownies; sweetness comes from honey, molasses, or applesauce, and foods like cranberries, peanut butter, and carrots add moisture and flavor. There’s even doggie ice cream, made with a tummy-friendly whey protein base.
“These are all human-grade ingredients,” says Pechin Bergseth, adding that these foods aren’t subject to the FDA, so they’re best reserved for Rover.
When a visitor passed by the new store at 465 32nd Ave. E., West Fargo, recently this world had really gone to the dogs.
A little Yorkie in a sweater sniffed each treat at ankle level. A Shih Tzu named Oliver stood eagerly on his hind legs begging for a delicious smelling cookie. Pechin Bergseth said they will also bring their own pooches as “shop dogs,” whether that means welcoming other dogs or helping with janitorial duties by licking spilled frosting off the floor.
“Dogs are always welcome,” Pechin Bergseth said. “That’s why we have treats in our pockets.”
War “led” against allergies
And don’t worry if your Affenpinscher has any allergies: there are also wheat-free, grain-free, and allergen-free versions of some treats.
In fact, the original Three Dog Bakery began in Missouri in 1989 when dog owners Dan Dye and Mark Beckloff realized their albino Great Dane pup, Gracie, couldn’t tolerate commercial or veterinary foods.
They started researching and cooking for Gracie. Before long, Gracie was booming, and Dye and Beckloff had used what they had learned about canine nutrition by opening a dog bakery.
Although Dye and Beckloff sold the business in 2014, Three Dog Bakery has remained a leader in the pet bakery market. Megan Pechin Bergseth, another owner of the local franchise, says there are 45 such bakeries around the world. Some of Three Dog’s cookies are also mass-produced in the United States and sold at stores like Target.
It was Pechin Bergseth’s familiarity with the Three Dog brand that prompted her to explore opening a local bakery.
Originally from Kansas, Pechin Bergseth moved to the Fargo area after meeting and marrying Ryan Bergseth of Bergseth Brothers in Fargo. After moving here, she befriended Ysteboe and they had “worked” on business venture ideas, including dreams of a food truck.
Since Pechin Bergseth is also a studio manager/fitness instructor at Mojo Fit Studio, she brought Kristen Burbank, owner of Mojo, into the conversation.
All three are dedicated dog owners and familiar with the growing pet industry. So Pechin Bergseth launches into his pitch: “Let’s make a bakery… but for the dogs.
“I’m listening,” Burbank said.
They’ve spent the past year and a half finding space, working with Three Dog’s senior pastry chef and other company consultants in Kansas City, and learning all the ins and outs of launching a pet bakery.
Chews for the most demanding Chow Chow
The last few years have been good for the pet industry. According to Petpedia, 21% of pet owners spent more money on pets during the pandemic and the US pet industry reached $99 billion in 2020. Pet owners spend the most in food and treats – 36.9 billion dollars.
The three partners also had the ideal combination of skills to start a business. Burbank and Pechin Bergseth have a background in marketing and business management; Ysteboe is an accountant who likes to cook.
Along the way, they discovered talented people in their own circle of friends. One day, Pechin Bergseth’s friend, Andrea Coombs, came to help with displays and merchandising. Pechin Bergseth asked Coombs if she would like to try her hand at decorating dog treats.
Coombs picked her up so quickly that Pechin Bergseth hired her on the spot.
Pechin Bergseth says owners can order specially decorated cakes for their furry friends’ special occasions, or they can walk in, choose one from the glass display case, and have it personalized.
In addition to cakes, there are smaller treats for toy-sized appetites – like frosting-covered sandwich cookies and cannolis (canine-olis?) of a “whipped cream” filling stuffed with lemon juice. inside of vanilla pizzelle.
Three Dog also sells premium single-source dog food, locally sewn dog collars, dog toys and Teeny Bison sweatshirts.
They sell rawhide, but with a difference. Most rawhides sold today come from overseas, so they’re loaded with preservatives to make them last longer. By the time an owner buys it, it can be very tough and difficult to digest.
Three Dog buys its high-quality rawhide from a domestic source, so the chews are fresher, softer, free of additives and easier to digest, says Pechin Bergseth. They also sell non-rawhide alternatives for owners who prefer that.
“Chews are popular,” Ysteboe says with a smile. “My dog slept with his chewy peanut butter, so that was a definite win.”
Hours are 10 a.m. to 7 p.m. Monday through Saturday and 12 p.m. to 5 p.m. Sunday. Learn more about Three Dog Bakery at www.facebook.com/ThreeDogBakeryFargo