LA Fire Department Foundation Launches “Howling Heroes” Mascot Contest to Benefit Dog Therapy Program – NBC Los Angeles

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The non-profit Los Angeles Fire Department Foundation is launching the first-ever Howling Heroes competition in search of the official LAFD K-9 mascot. Submissions are open to the public and all are invited to name their pet dogs.

Participation involves uploading a photo of your puppy with a brief description of what makes them a hero. Friends and family can show their support by voting for your dog.

Howling Heroes Contest Details

  • Contest ends April 8, 2021
  • Suggested donation of $ 10 for each nomination
  • $ 1 for each vote of support
  • Visit www.supportlafd.org/howling to participate

The first three winners will receive a gift basket from Petco. The top 10 dog fundraisers will be submitted to LAFD Fire Chief Ralph Terrazas and a panel of judges who will select the best howling hero.

Screaming Hero 1st The price of the seat also includes a photo shoot and participation in various LAFD events throughout the year (pandemic permitting).

Funds raised will support LAFD’s new dog therapy program to help firefighters cope with stress, anxiety and post-traumatic stress disorder (PTSD).

“Our community will be having a blast with the Howling Heroes competition, and at the same time, they will help support our new dog therapy program,” said Battalion Chief Stacy Gerlich, LAFD Executive Director of Administrative Operations.

“This is going to give us a huge boost in our fight against depression, PTSD and firefighter suicides.”

Visit supportlafd.org to learn more about the foundation’s mission and how to participate in this program.


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